ON A MISSION FOR BRILLIANCE
Since 2023, mandana and Nevermined have been premium partners of the DFB German national women’s football team. The purpose of the partnership is to promote key values and a strong vision: the vision of a society where women pursue their passions and are free to express their talents without challenge. Together, we seek to encourage diversity, equality and female empowerment and dismantle prejudice. After all, playing excellent football and looking elegant aren’t mutually exclusive.
‘Ever since Nevermined and mandana were first established, we’ve democratised the concept of luxury. We’re making a transformative shift towards “conscious luxury”, whereby a piece of jewellery gets its value not from its scarcity or rarity, but from its contribution to a fair and sustainable future. These are also precisely the values the women’s national team represent on the pitch.’
Christine Marhofer
TIME TO SHINE
In the joint campaign ‘Time To Shine’, the German national women’s team present their values with mandana jewellery in powerful images with clear messages. The slogan ‘Now it's your time to shine’ encourages women to explore their potential, to never lose faith, and to shine in every part of their lives – as spectacular, strong and unyielding as Nevermined’s lab-grown diamonds themselves. Female empowerment and ambition are at the forefront of the project.
PRESS RELEASE
Here you can find the latest press release.